Is green the new black? : the impact of sustainability on brand : Conscious fashion, a case study on H&M

Master thesis English OPEN
Ehrsam, Melanie Michelle;
(2016)
  • Subject: Sustainability | Sustainable fashion | Fast-fashion | Brand attitude | H&M | “Conscious” by H&M | Sustentabilidade | Moda sustentável | Atitude face à marca | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

The fast-fashion industry has been criticized along the years for its lack of environmental and social ethics. In this frame we find H&M, the world’s second largest fashion retailer. The Swedish fast-fashion retailer has set its goal towards making fashion sustain... View more
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