Marketing strategy for luxury retail : how to attract international consumers of luxury in Portugal : Fashion Clinic case study

Master thesis English OPEN
Candeias, Marta Pimentel;
(2012)
  • Subject: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

Nowadays the luxury market is characterized by the high competitiveness and current globalization, with retailers and brands themselves making a great effort to achieve success. In Portugal, despite the unfavorable economic situation that the country undergoes, the luxu... View more
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