Internationalization of portuguese luxury firms to emerging markets : Loja das Meias and Fátima Lopes case study

Master thesis English OPEN
Carvalho, Madalena Maria Gema de;
(2012)

In a fast evolving luxury industry, brands strive to grow and seek news ways to reach success. This thesis focuses on the internationalization of Portuguese luxury firms to emerging markets. Internationalization comes has a significant response to the fast-passing luxur... View more
  • References (22)
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    2009 2010E 2011E 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E EM Demand (Destination) EM Demand (Tourists)

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