Assessing the relative performance of online advertising media

Master thesis Portuguese OPEN
Alves, Tomás de Oliveira Mouton Ribeiro;
  • Subject: Publicidade on-line | Anúncios Facebook | Campanhas multi-canal | Canais online | Google ad words | Facebook ads | Desempenho de canais digitais | Media channels | Multi-channel campaigns | Digital media performance | E-mail marketing | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica] | Online advertising

Online marketing campaigns are the big trend in today’s advertising world. The obvious advantages of online ad media – low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budge... View more
  • References (28)
    28 references, page 1 of 3

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