publication . Master thesis . 2016

Measuring consumer perceptions of online shopping convenience

Ferreira, Margarida Bernardo;
Open Access English
  • Published: 01 Jan 2016
  • Country: Portugal
The aim of this master thesis is to identify which dimensions of convenience affect consumers’ intention of using online shopping. Also it explores a conceptual model to measuring consumer perceptions of online shopping convenience. This paper contains prospects about online consumer behavior, and the results have important implications for retailers, managers and marketers, related to online shopping strategies. An empirical investigation was carried out to test the hypotheses. In order to answer the research question, data collection was done through a web-based survey with a convenient sample as a means to collect customers’ feedback, opinion, feelings, attit...
free text keywords: Online convenience, Online shopping, Construct of convenience, Dimensions online purchase behavior, Portugal, :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Related Organizations

Reimers, V. and Clulow, V. (2009), “Retail centres: it's time to make them convenient”, International Journal of Retail & Distribution Management, Vol. 37 No. 7, pp. 541-562. [OpenAIRE]

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