Measuring consumer perceptions of online shopping convenience

Master thesis English OPEN
Ferreira, Margarida Bernardo;
(2016)
  • Subject: Online shopping | Construct of convenience | Portugal | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica] | Online convenience | Dimensions online purchase behavior

The aim of this master thesis is to identify which dimensions of convenience affect consumers’ intention of using online shopping. Also it explores a conceptual model to measuring consumer perceptions of online shopping convenience. This paper contains prospects about o... View more
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