Understanding the online : jewellery retail market : an integrated model to conduct SEM

Master thesis English OPEN
Wu, Yihong;
(2013)
  • Subject: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

Research into e-commerce is becoming more and more popular; however the jewellery industry is somewhat special. There are very few studies having adapted a strategic marketing perspective on the online jewellery retail market. This study suggested an integrated onlin... View more
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