Understanding the online : jewellery retail market : an integrated model to conduct SEM
Subject: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Research into e-commerce is becoming more and more popular; however the jewellery industry is somewhat special. There are very few studies having adapted a strategic marketing perspective on the online jewellery retail market.
This study suggested an integrated onlin... View more