publication . Master thesis . 2014

Millennium bim managing growing demand

Lopes, Francisca Barbosa Malpique de Paiva;
Open Access English
  • Published: 17 Jul 2014
  • Country: Portugal
Abstract
Millennium bim, the Mozambican operation of Millennium bcp group, was the Company selected to serve as background for the development of a teaching case in Marketing. This case is followed by a teaching note, and is intended to be used as a pedagogical tool in undergraduate and/or graduate programs. Even though Mozambique is still characterized by high financial exclusion, the number of people entering within the banking industry has been growing at a fast pace. Actually, the demand for financial products/services has been growing faster than the banks. Therefore, Millennium bim, the leading and largest bank operating in Mozambique, felt the need to find a solut...
Subjects
free text keywords: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
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