Victoria’s Secret : a case study of maintaining brand relevance

Master thesis English OPEN
Ponomarenko, Polina;
(2016)
  • Subject: :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

Victoria’s Secret, which belongs to L Brands group, is the leading lingerie brand in its home market, US and globally, which has substantially shaped the industry of underwear in the last decades and successfully expanded into other product categories, such as swi... View more
  • References (19)
    19 references, page 1 of 2

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