Business models to create customer loyalty and generate profitability : Groupon’s case

Master thesis English OPEN
Silva, Marta Oliveira;
(2012)

Groupon is one of the fastest companies in the E-Commerce industry. Launched in 2008 in Chicago, Groupon is already present in 47 countries, 5 continents and more than 750 cities all over the world. The company works as an intermediary between consumers and local ... View more
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