Green marketing impact on a company’s success : studying the case of Patagonia

Master thesis English OPEN
Ventura, Manuel Robles Machado Simões;
(2016)
  • Subject: Marketing Vert | Marketing Verde | Green consumers’ profile | Perfil dos consumidores Verdes | Green Products | Success Factors | Consumidores Verdes | Factores de Sucesso | Consommateurs Verts | Green Marketing | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica] | Facteurs de Succès | Profil des Consommateurs Verts | Patagonia

The increased demand for products with low environmental impact has increased the number of green marketing campaigns released during the last years. However, the impact of green marketing in companies’ performance is not clear. It mainly depends on the company’s charac... View more
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