publication . Master thesis . 2013

The impact of business associations on business internalization : the APICCAPS case

Lacerda, Joana Reid de;
Open Access English
  • Published: 01 Jan 2013
  • Country: Portugal
Organizations today have to adapt to the complex global market of today. Internationalization stands today as a dominant strategy to fulfil business goals and gain value differentiation. Business Associations (BAs) are platforms who ensure internationalization strategies through an organized structure created to assist their associates. This study aims to understand the impact and influence that BAs on their member’s business internationalization. Based on a case of a BA, APICCAPS, in the Portugal shoe sector, the author intents to comprehend how, when, why does someone reach for BA’s. It is a fact that BAs have an important role in business internationalization...
free text keywords: Internationalization process, Networks, Business associations, Internationalization strategies, :Ciências Sociais::Economia e Gestão [Domínio/Área Científica], :Humanidades::Artes [Domínio/Área Científica]
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