As interações sociais e o seu impacto na intenção de reserva de uma determinada marca hoteleira

Master thesis Portuguese OPEN
Ferraz, Rosana Maria Vieira (2014)
  • Subject: Marca | Booking | Interações sociais | Social interactions | Hotel | Reserva | Brand | eWOM

Este estudo procurou investigar a influência das interações sociais ocorridas na internet e o seu impacto na intenção de reserva de uma determinada marca hoteleira. Foi utilizada uma metodologia quantitativa usando um questionário online, dirigido aos turistas que fi... View more
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    71 references, page 1 of 8

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