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Electronic Sumy State University Institutional Repository
Doctoral thesis . 2014
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Актуальні вектори розвитку маркетингової діяльності некомерційних суб’єктів сфери освіти та досліджень України

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis 01 Jan 2014 Ukrainian Publisher:ТОВ "ДД "Папірус"

Актуальні вектори розвитку маркетингової діяльності некомерційних суб’єктів сфери освіти та досліджень України

Abstract

Актуальність дослідження пов’язана із необхідністю компаративного аналізу сучасних викликів суб’єктам вітчизняної некомерційної сфери освіти та досліджень із викликами у країнах із розвинутою економікою. Потреба у такому дослідження спричинена необхідністю розвитку українських некомерційних суб’єктів сфери освіти та досліджень на засадах творчої імплементації зарубіжного досвіду і з врахуванням вітчизняних умов.

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Keywords

образовательные услуги, educational services, nonprofit marketing, освітні послуги, некомерційний маркетинг, некоммерческий маркетинг

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green