Priming effect on word reading and recall

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Faria, Isabel Hub; Luegi, Paula;
  • Publisher: International Speech Communication Association
  • Subject: Priming | Word-picture relation | Single word reading | Recall

This study focuses on priming as a function of exposure to bimodal stimuli of European Portuguese screen centred single words and isolated pictures inserted at the screen’s right upper corner, with four kinds of word-picture relation. The eye movements of 18 Po... View more
  • References (3)

    Faria, I. H., Baptista, A., Luegi, P., Taborda, C. 2006a. Interaction and competition between types of representation: An example from eye-tracking registers while processing written words and images. In José Pinto de Lima, Maria Clotilde Almeida e Bernd Sieberg (eds) 2006, Questions on the Linguistic Sign, 115-129. Lisboa: Edições Colibri e Centro de Estudos Alemães e Europeus.

    Faria, I. H., Luegi, P., Taborda, C., Baptista, A. 2006b. Recuperação da informação visualizada: interacção e competição entre legendas e imagens. In Oliveira, F. and Barbosa, J. (eds), Proc. of the XXI Annual Meeting of the Associação Portuguesa de Linguística, 359-370, Liboa, Portugal.

    Rayner, K. and Castelhano, M.S. 2007. Eye movements during reading, scene perception, visual search, and while looking at print advertisements. In M. Wedel and R. Pieters (eds.) 2007, Visual Marketing: From attention to action, 9-42. Lawrence Erlbaum: New Jersey, USA.

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