Storytelling, advertising and paradigm fusion

Article English OPEN
Anderson, David;
(2012)
  • Publisher: University of Brighton

'The art of storytelling in the modern age is fundamentally important. So, how we create stories for a screen-based culture is vitally important to master' (Hegarty, 2011, p.96-97). This paper explores the potential benefit of fusing aspects of creative writing with... View more
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