publication . Article . 2013

The characteristic of marketing macro environment of European developing countries and Ukraine for company's marketing activity

Peresadko, Galina; Bakastov, Ihor;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Видавництво Львівської політехніки
Abstract
Іn the report the comparative analysis of different European macro-marketing in developing countries and Ukraine. The analysis of the demographic, economic, natural, technological, political and cultural factors. Also the perspectives for Ukraine's marketing macro environment.
Subjects
free text keywords: marketing environment, macro environment, factors, developing countries, Europe
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