publication . Conference object . 2017

Analysis of success factors in advertising

Fedorchak, Oleksiy; Kedebecz, Kristina;
Open Access English
  • Published: 23 Dec 2017
  • Publisher: Видавництво Львівської політехніки
  • Country: Ukraine
Abstract
The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.
Subjects
ACM Computing Classification System: GeneralLiterature_MISCELLANEOUSComputerApplications_GENERALComputingMilieux_MISCELLANEOUS
free text keywords: advertising campaign, marketing, efficiency, trade, communication
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