publication . Article . Report . 2017

Mobile Wallets’ Business Models: Refining Strategic Partnerships

Heritiana Ranaivoson;
Open Access
  • Published: 04 Dec 2017 Journal: Organizacija, volume 48, pages 88-98 (eissn: 1581-1832, Copyright policy)
  • Publisher: Walter de Gruyter GmbH
  • Country: Slovenia
Abstract
Background and Purpose: Though Mobile Wallets have the potential to entirely substitute their physical predecessor, many Mobile Wallets narrow their operations to one particular feature. This might be because of strategic business- model design choices to position themselves strategically as intermediates between users and business partners (third parties) in more delimited markets. Thus, Mobile Wallet Applications (MWAs) often represent platforms in narrow two-sided market structures. Design/Methodology/Approach: The paper focuses on the economics of such platforms by the means of a business model analysis. It examines how business partners are integrated in fo...
Subjects
free text keywords: mobile wallets, mobile wallet applications, loyalty schemes, business models, two-sided markets, plačilni promet, plačila, plačilni instrumenti, elektronsko poslovanje, udc:336.717.1:004
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