Mobile wallets' business models
- Publisher: Fakulteta za organizacijske vede Univerze v Mariboru, De Gruyter Open
mobile wallets | mobile wallet applications | loyalty schemes | business models | two-sided markets | plačilni promet | plačila | plačilni instrumenti | elektronsko poslovanje | 336.717.1:004 [udc]
Background and Purpose: Though Mobile Wallets have the potential to entirely substitute their physical predecessor, many Mobile Wallets narrow their operations to one particular feature. This might be because of strategic business- model design choices to position thems...