The PR Pyramid: Social media and the new role of Public

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Damasio, Manuel José; Dias, Patricio; Andrade, José Gabriel;
(2012)
  • Publisher: Instituto de Investigación en Relaciones Públicas
  • Subject: Relaciones Públicas | Medios de comunicación social | Public Relations | Social Media | Organizational Communication | Integrated

This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations and confronting new perspectives, both profe... View more
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