Consumer Based-Brand Equity

Conference object English OPEN
Ekinci, Yuksel; (2014)
  • Subject: Marcas registradas | Moda

Research Objectives The objectives of this study are to: - Assess external validity of Nam et al.’s (2011) CBBE model in different culture (Turkey) and new service context (fashion retailing). - Compare validity of Nam et al.’s (2011) CBBE model with the bra... View more
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