publication . Conference object . Preprint . 2014

Crowdfunding: cómo las audiencias promueven la innovación periodística

María de los Ángeles Cabrera González;
Open Access
  • Published: 06 Jun 2014
  • Country: Spain
Abstract
With the development of technology and media, the role of the audience has been changing. Thanks to the interactivity of new media, the audience is no longer just a passive receiver. Interactivity allows audiences to comment, vote, share, produce and complete the content of new media. All these new audience capabilities have led to concepts such as prosumers (consumers and producers of content). Consequently, a whole new audience role has emerged. Audiences are now directly promoters of journalism projects. Since 2009, society has been financing innovative projects through crowdfunding platforms hosted on Internet. The main advantage of these new journalism proj...
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Subjects
free text keywords: Redes sociales, Medios de comunicación social, Periodismo, Success, Crowdfunding, Audiences, Innovation, Journalistic projects, Online media, Social media
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Repositorio Institucional Universidad de Málaga
Preprint . 2014
Provider: Repositorio Institucional Universidad de Málaga
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