Analysing public relations education through international standards: The Portuguese case

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Gonçalves, Gisela Marques Pereira; Spínola, Susana de Carvalho; Padamo, Celma;

By using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations ... View more
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