Design for change : Generation Y consumers' perception of sustainability in the fast fashion industry

Bachelor thesis English OPEN
Hofmann, Anna Theresa;
(2019)
  • Publisher: Högskolan Kristianstad, Fakulteten för ekonomi
  • Subject: Generation Y | Millennials | sustainability | attitude-behavior gap | fast fashion | knowledge | Economics and Business | Ekonomi och näringsliv

Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast fashion industry?” and “How do the factors of the attitude-behavior gap influence the Generation Y consumers in their decision making for fast fashion clothes?”       Pr... View more
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