Enticing consumers to enter fashion stores : a sensory marketing perspective

Bachelor thesis English OPEN
Abazi, Jeton; Sohani, Armin;
(2016)
  • Publisher: Högskolan Kristianstad, Sektionen för hälsa och samhälle
  • Subject: Sensory marketing | Retail | Emotions | Scent | Sight | Sound | Touch | Taste | Business studies | Företagsekonomi

During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they af... View more
Share - Bookmark