Emotional branding : fulfillment of people's needs: a laboratory experiment

Master thesis English OPEN
Maracic, Jagoda; Maracic, Spomenka;
(2009)
  • Publisher: Högskolan Kristianstad, Sektionen för Hälsa och Samhälle
  • Subject: Brand | branding | emotional marketing | emotion | emotional branding | trust | personality | lifestyle | relationship | SOCIAL SCIENCES | SAMHÄLLSVETENSKAP

The concept of emotional branding has not received much attention from the academic community. Emotional branding is a powerful and advantageous instrument. It links brand to the customers, makes customers identify themselves with the brand, adapts brand to customers’ w... View more
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