publication . Bachelor thesis . 2008

Assessment of online marketing communications of an automotive company - A case study of Jaguar Cars, Sweden

Bendzovska, Daniela; Blomqvist, Michelle; Rubenstein, Sara;
Open Access English
  • Published: 01 Jan 2008
  • Publisher: Högskolan Kristianstad, Sektionen för Hälsa och Samhälle
  • Country: Sweden
Over the years, the traditional face of marketing has changed. Companies need to adopt ongoing marketing strategies to stay ahead of their competitors; the design and content of their strategies continue to evolve. In this thesis a case study has been conducted on one company within the automotive industry in Sweden. The case study was performed on Jaguar Cars in Sweden and an assessment of their use of Online Marketing Communication (OMC) as a marketing tool was made. The case study indicated that Jaguar Cars in Sweden only invest moderately in Online Marketing Communication activities. The thesis indicates that it is important for Jaguar to invest more economi...
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