Consumer Behaviour in Online Shopping

Bachelor thesis English OPEN
Hasslinger, Anders; Hodzic, Selma; Opazo, Claudio;
  • Publisher: Högskolan Kristianstad, Sektionen för Hälsa och Samhälle

The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular fact... View more
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