publication . Article . Other literature type . Bachelor thesis . 2019

Consumer Behaviour in Online Shopping

Mrs. T. Sreerekha; Mrs. R. Saranya; Mr. V. S. Prabhu;
Open Access English
  • Published: 03 Aug 2019
  • Country: Sweden
Abstract
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain See...
Subjects
free text keywords: Marketing management, Internet, consumer perceives, high Spenders, price easers and bargain seekers, LAW/JURISPRUDENCE, RÄTTSVETENSKAP/JURIDIK
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Article . 2019
Provider: ZENODO
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Other literature type . 2019
Provider: Datacite
Zenodo
Other literature type . 2019
Provider: Datacite
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publication . Article . Other literature type . Bachelor thesis . 2019

Consumer Behaviour in Online Shopping

Mrs. T. Sreerekha; Mrs. R. Saranya; Mr. V. S. Prabhu;