publication . Bachelor thesis . 2015

Travelling green : Variables influencing students’ intention to select a green hotel

Lindqvist, Julia; Andersson, Mikaela;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: Högskolan Kristianstad, Sektionen för hälsa och samhälle
  • Country: Sweden
Problematization: Tourism has a major impact on the environment. However, there is a conflict of interest making it difficult for the hotel business to decrease this impact. On the one hand, there is a pressure for environmentally friendly behaviour from society. On the other hand, the customers want to be pampered during their hotel stay. This makes it necessary to further investigate what influences customers’ intention to select a green hotel. Therefore this thesis examines students’ intention to select a green hotel. Since, it might make it easier for hotels to design and implement strategies to be greener, if they know what is important. Purpose: The aim wi...
free text keywords: The Theory of Planned Behaviour, green hotels, intention to visit, perceived moral obligation, environmental awareness
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