Franchisor-franchisee relationships : an interaction approach

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Ekelund, Christer;
  • Publisher: Högskolan Kristianstad, Avdelningen för Ekonomi
  • Subject: Franchising | relationships | interaction theory | contingency theory | Business Administration | Företagsekonomi

The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee. The study is based on a web survey directed towards franchisees in Sweden. A total of 19... View more
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