A Study on the Relationship between Public Relations and Brand Strategy

Bachelor thesis English OPEN
Xu, Yuanzhong (Victor);
(2005)
  • Publisher: Högskolan Kristianstad, Institutionen för ekonomi
  • Subject: LAW/JURISPRUDENCE | RÄTTSVETENSKAP/JURIDIK

Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature. The main purpose with my dissertation is to inv... View more
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