El discurso comunicativo en el manejo publicitario de marcas deportivas. Estudio de caso: Adidas y Nike

Bachelor thesis Spanish; Castilian OPEN
Chamorro Fuertes, Valeria Nataly; Tapia Escobar, Juan Francisco; (2015)
  • Subject: PUBLICIDAD | MARCAS DE FÁBRICA | MATERIALES AUDIOVISUALES

The consumer society is articulated by advertising. Through it the companies raise their identity, values and everything related to their corporate identity in order to generate an image that suits their needs and objectives. Through the advertisement, communication,... View more
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