Plan de marketing para el posicionamiento de las tarjetas de crédito del Banco del Austro en la ciudad de Guayaquil.

Bachelor thesis Spanish; Castilian OPEN
García Fernández, Emily Susana; Yépez Arévalo, Cristina Vanessa;
(2014)
  • Subject: ESTRATEGIAS | POSICIONAMIENTO | MERCADEO | MARKETING

Banco del Austro, with more than three years since it has been created, is a different financial institution, designed to satisfy Ecuadorian needs, people who believe that values such as solidity, efficiency and most of all trustworthiness are vital to found business. ... View more
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