Market orientation for the hotel segment : the portuguese case

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Raposo, Mario; Estevão, Cristina; Mainardes, Emerson; Domingues, Maria José;
(2010)
  • Publisher: China-USA : Business Review
  • Subject: Marketing management | Orientation to the market | Markor | Hotel sector in Portugal
    acm: ComputingMilieux_MISCELLANEOUS

In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emp... View more
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