Posicionamento e extensão de marca: a atitude do consumidor face à extensão da marca Apple para o mercado dos frigoríficos

Master thesis Portuguese OPEN
Freire, João Marinho Falcão de Abreu (2016)
  • Subject: Marketing | Marca | Apple | Extensão de marca | Posicionamento

Esta investigação enquadra-se no âmbito do posicionamento e estratégia de extensão de marca. Tem por objectivo principal o estudo da atitude dos consumidores face a uma proposta de extensão de marca, tal como dos factores que a melhor explicam e influenciam. Num prim... View more
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