Private label brand equity: a conceptual framework

Conference object English OPEN
Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia;
(2012)
  • Subject: Brand | retail | brand equity | private label

Trabalho apresentado na AMA/ACRA First Triennial Conference, 18-21 de abril de 2012, Seattle, USA This paper presents a conceptual framework to analyze private label brand equity in a retail context. Several authors proposed brand equity models as Aaker (1996), Ke... View more
  • Metrics
    0
    views in OpenAIRE
    12
    views in local repository
    5
    downloads in local repository

    The information is available from the following content providers:

    FromNumber Of ViewsNumber Of Downloads
    Repositório Comum 12 5
Share - Bookmark