Mobile Search and Advertising

Article English OPEN
Lovitskii, Vladimir ; McCaffery, Colin ; Thrasher, Michael ; Traynor, David ; Wright, Peter (2009)
  • Publisher: Institute of Information Theories and Applications FOI ITHEA
  • Subject: Mobile Text Messages | Mobile Search | Mobile Advertising | Question-Answering System | Natural Language Processing | Text analysis

Mobile advertising is a rapidly growing sector providing brands and marketing agencies the opportunity to connect with consumers beyond traditional and digital media and instead communicate directly on their mobile phones. Mobile advertising will be intrinsicall... View more
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