Business models in commercial media markets: Bargaining, advertising, and mixing

Conference object English OPEN
Thöne, Miriam; Rasch, Alexander; Wenzel, Tobias;
  • Publisher: Kiel und Hamburg: ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft
  • Subject: L10 | D21 | L21
    • ddc: ddc:330

We consider a product and a media market and show how a change in the business model employed by the media platforms affects consumers, producers (or advertisers), and price negotiations for advertisements. On both markets, two firms differentiated á la Hotelling compet... View more
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