publication . Conference object . 2017

Freemium Internet: Next Generation Business Model to connect next billion

Esselaar, Steve; Song, Steve; Stork, Christoph;
Open Access English
  • Published: 01 Jan 2017
  • Publisher: Calgary: International Telecommunications Society (ITS)
Abstract
This paper analyses a business model for providing free basic-rate Internet to everyone with a data capable phone, living in mobile coverage areas. The model is called Freemium Internet. The term "freemium" refers to a well-known business model for digital services, where free services or applications provide basic functions and more advanced functions are available by paying a fee. We examine the impact of applying the freemium business model to the provision of mobile Internet access and discuss net neutrality issues, mobile operator strategies, benefits for consumers, and the potential impact on government e-service programmes. The paper further investigates ...
Subjects
free text keywords: Universal Service, Next Billion, business models, ddc:330
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Conference object . 2017
Provider: EconStor
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