Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students

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Azuizkulov, Doniyor;
  • Publisher: Colegio de Economistas de A Coruña A Coruña
  • Subject: M41 | G34 | brand loyalty | brand reputation | purchase behavior
    • ddc: ddc:330

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase beha... View more
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