E-Sourcing platforms as reasonable marketing tools for suppliers

Article English OPEN
Göbl, Martin ; Greiter, Thomas (2014)
  • Publisher: Kempten: Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology
  • Subject:
    • ddc: ddc:650

Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant suppliers, their goods and services and the accord-ing prices. For the suppliers, e-sourcing platforms are a good and easy pos-sibility to present thei... View more
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