Advertising, Attention, and Financial Markets

Conference object English OPEN
Focke, Florens; Ruenzi, Stefan; Ungeheuer, Michael;
(2015)
  • Publisher: ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft Kiel und Hamburg
  • Subject: G10 | G14 | M37
    • ddc: ddc:330

We investigate the impact of product market advertising on investor attention and financial market outcomes. Using daily advertising data allows us to identify short-term effects of advertising. We measure daily investor attention based the company's number of Wikipedia... View more
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