The communication effects of audience situation and message framing on smoking cessation

Article English OPEN
Yang, Dong-jenn;
  • Publisher: IJMESS Int'l Publishers Houston, Texas
  • Subject: M31 | K32 | I18 | Message framing | audience situation | communication effect | smoking cessation | social marketing
    • ddc: ddc:330

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject ex... View more
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