The safety of fishery products

Conference object English OPEN
Zugravu Gheorghe, Adrian; Turek Rahoveanu, Maria Magdalena; Turek Rahoveanu, Adrian;
(2012)
  • Publisher: ICEADR Bucharest
  • Subject: fishery products perception | perceptive price, image of fish products
    • ddc: ddc:330

The paper follows two main objectives: to understand consumers' perception and image of fishery products and to identify communication levers in order to improve the perceived image of fishery products. Orientations in terms of communication are product-focused and aim ... View more
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