publication . Conference object . 2015

The Economic Value of Personal Information and Policy Implication

Kim, Jiin; Nam, Changi; Kim, Seongcheol;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: Calgary: International Telecommunications Society (ITS)
Personal information is essential in an information-oriented society for societal development and as a valuable business resource. However, because of poor management and a lack of proper protection, leakage of personal information can take place over time, and the standard for compensation is not well established. In order to establish appropriate policies for its protection, we need to know the economic value of personal information. Using conjoint analysis, we analyze the potential value of personal information by calculating the marginal willingness to pay of Korean consumers for each attribute of personal information, which we estimate to be 7501.70 South K...
Persistent Identifiers
free text keywords: The value of personal information, Marginal willingness to pay, Conjoint analysis, Multinomial logit model, ddc:330
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