The scentscape: An integrative framework describing scents in servicescapes

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Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; Bartsch, Silke;
  • Publisher: Berlin: Freie Universit├Ąt Berlin, Marketing-Department
  • Subject: Scent | Servicescape | Air quality | Integrative framework
    • ddc: ddc:650

The systematic use of ambient scents is a trend in service companies that is accompanied by increasing research attention. However, we lack a theoretical framework that ad-dresses ambient scents' specific role in physical surroundings of services. Thus, this article dev... View more
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