The scentscape: An integrative framework describing scents in servicescapes
- Publisher: Berlin: Freie Universität Berlin, Marketing-Department
Scent | Servicescape | Air quality | Integrative framework
The systematic use of ambient scents is a trend in service companies that is accompanied by increasing research attention. However, we lack a theoretical framework that ad-dresses ambient scents' specific role in physical surroundings of services. Thus, this article dev...