BIG Data - BIG Gains? Understanding the Link Between Big Data Analytics and Innovation

Article, Conference object English OPEN
Niebel, Thomas; Rasel, Fabienne; Viete, Steffen;
  • Publisher: Passau: International Telecommunications Society (ITS)
  • Related identifiers: doi: 10.1080/10438599.2018.1493075
  • Subject: innovation | firmlevel data | D22 | data-driven | decision-making | product innovation | firm-level data | data-driven decision-making | L20 | Big data | O33
    • ddc: ddc:330

This paper analyzes the relationship between firms’ use of big data analytics and their innovative performance for product innovations. Since big data technologies provide new data information practices, they create new decision-making possibilities, which firms can use... View more
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