publication . Article . 2013

Organizational citizenship behavior towards sustainability

Dhiman Chowdhury;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Houston, TX: IJMESS Int'l Publishers
Abstract
This article extends literature of Organizational Citizenship Behavior (OCB) in the context of corporate sustainability. The author presents the concept of Organizational Citizenship Behavior towards Sustainability (OCBS) as a variant, contending it's appropriateness for today's much needed behavioral competence to implement sustainability measure at organizational level. The formulation of OCBS espouses Organizational Citizenship Behavior (OCB) with a twist. The viewpoint defended that a form of constructive controversy in behavioral attribution as oppose to compliance is necessary in the development of proactive and creative competence for corporation to meet ...
Subjects
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: D23, M12, bilateral corporate sustainability, sustainability performance, organizational citizenship behavior, organizational commitment, organizational sustainability, ddc:330
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Article . 2013
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publication . Article . 2013

Organizational citizenship behavior towards sustainability

Dhiman Chowdhury;