Franchise fairs: A relevant signal in franchise choice in social activity

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Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; Huerta-Zavala, Pilar; (2016)
  • Publisher: Warsaw: Vizja Press & IT
  • Related identifiers: doi: 10.5709/ce.1897-9254.215
  • Subject: M13 | M31 | Entrepreneurship | signals | price | franchising | GMM | franchise fairs
    • ddc: ddc:330

Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which... View more
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