To buy green or not to buy: environmental concerned companies and individuals' rewarding behaviour

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Rodríguez-Priego, Nuria; Montoro-Ríos, Francisco J.;
  • Subject: Pro-environmental behavior | Behavioural intention | Global climate change | Perceived consumer effectiveness | Risk perception

The present research aim to examine individuals´ purchasing behavioural intention related with corporations who are environmental concerned. Two Structural Equations Models are proposed and tested independently for the behavioral intention or rewarding and punishing com... View more
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