Destinos de saúde e bem-estar sustentáveis. Atas da Conferência Internacional organizada em Chaves (Portugal), 13-15/10/2011

Book English OPEN
Joukes, Veronika; Lourenço-Gomes, Lina; Marta-Costa, Alexandra;
  • Subject: marketing | estudo de mercado | turismo de saúde e bem-estar | health and wellness tourism | turismo médico | medical tourism | termas | yoga | spas | market study | case study | estudos de caso

A first group of articles focuses (1) on the recovery of the landscape and the river Guadaíra (Andaluzia) in the surroundings of and together with the Pozo Amargo spa resort (Jesús Raúl Navarro García e Frederico Alvim); (2) on the use of soap operas to promote spa tour... View more
  • References (44)
    44 references, page 1 of 5

    Anthony, S. D., Eyring, M., Gibson, L, 2006, Mapping Your Innovation Strategy, Harvard Business Review, may 2006, pp. 1-10.

    Asimakou, T., 2009, Innovation, Knowledge and Power in Organisations, Routledge.

    Barcelona, 2009, Barcelona - Startegic tourism plan: Reflection process. tourism and city (BCN 2015), may 2009, Ajuntament de Barcelona.

    Boniface, P. 1995, Managing Quality Cultural Tourism, London - Routledge.

    Brands, R., Kleinman, M. J., 2010, Robert's rules of innovation : a 10-step program for corporate survival, John Wiley & Sons, Inc., Hoboken, New Jersey.

    Bullinger, AC., 2008, Innovation and Ontologies Structuring the Early Stages of Innovation Management, Gabler Edition Wissenschaft.

    Bushell, R., Sheldon, P.J., (Eds.), 2009, Wellness and Tourism: Mind, Body, Spirit, Place. New York, Cognizant Communication Corporation.

    Cohen, M., Bodeker, G., 2008, Understanidng global spa industry - Spa management, Elsevier Ltd.

    Davila, T., Epstein, M.J., Shelton R.D. 2006, Making Innovation Work : How to Manage It, Measure It, and Profit From It, Pearson Education, Inc.

    Dearing, A., 2000, Sustainable Innovation: Drivers and Barriers. World Business Council for Sustainable Development, Geneva, Swiss, OECD TIP Workshop, 19.06.2000.

  • Metrics
    No metrics available
Share - Bookmark